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Practical notes on websites, online stores, SEO and automation for small businesses. Plain language, no fluff.
A one-page brief gets you clearer quotes, fewer surprises and a site that fits your business. Here's what to include, plus a template to copy.
If someone on your team copies the same data from one screen to another every day, that's a candidate for automation. Seven common, affordable ones.
Ads without tracking means guessing which money worked. A plain-language setup for Meta and Google before you spend.
A WhatsApp button is easy to add. Getting enquiries that arrive with context and get answered on time takes a bit more thought.
Every returned COD parcel costs you shipping twice and ties up stock. Practical steps to confirm real orders and prevent avoidable returns.
If customers search "near me" for what you sell, your Google Business Profile matters as much as your website. A practical setup guide.
Shoppers can't touch your product, so the page has to answer their questions. Twelve details that make that easier.
A homepage has one job: help the right visitor understand what you do, trust you, and take the next step. Here's what to include and in what order.
Both can run a great store. The right one depends on how much you want to manage yourself, how you take payments and how much you want to customise.
Twelve fixes, in the order I'd do them, to make a small business site load faster on a real phone, without rebuilding it.
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