A one-page brief gets you clearer quotes and fewer surprises. Copy the template below, fill it in your own words, and send the same version to everyone you are comparing. No technical terms needed.
Website brief template
BUSINESS What we do, for whom, and where: MAIN GOAL The one result this website must deliver: AUDIENCE Who visits, what they need, devices and languages: PAGES Pages we need, and who provides text and photos: FEATURES Must have: Nice to have: EXAMPLES Sites we like, and why: Sites we do not like, and why: BRANDING What exists (logo, colours, fonts) and what is needed: TECHNICAL Domain and hosting, current site, platform preference: BUDGET RANGE AND DEADLINE AFTER LAUNCH Who updates the site, and what support we need:
What to write in each section, with examples: How to write a website brief. Prefer to talk it through? Describe your project in your own words.