Product page checklist: 20 checks before you send traffic

20 checks for photos, prices, options, trust and search. Tick them off as you go.

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Go through one of your best-selling products with this list, on a phone. Each check is something shoppers look for before they buy. Your ticks are saved in this browser only.

0 / 20 done

PhotosAt least four photos: front, back or side, a close-up and the product in use.One photo shows scale (worn, held or next to something familiar).Colours in photos match the real product.Images are compressed and the page still loads quickly on mobile data.

Title, price & descriptionThe title says what it is plus its key attribute (material, colour, size).The price is easy to see, and delivery charges are mentioned before checkout.The description starts with what it is and who it is for.Materials, size and care are in short bullet points.

Options & stockColours or sizes are shown as swatches or clear buttons, not only a dropdown.Each option has its own photo where it matters.Out-of-stock options are clearly marked or disabled.A size guide or measurements are linked next to the size choice.

Trust & deliveryDelivery time and cash on delivery availability are shown near the button.Returns or exchange policy is linked from the product page.Reviews are genuine; none are invented or copied.A WhatsApp or chat link is near the button for questions.

Search & sharingThe description is unique, not copied from the supplier.Product images have descriptive alt text.Price and availability show correctly in search results (structured data).The page looks right when shared on WhatsApp (title and image).

Want the reasons behind each check? Read Product pages that sell. Or ask me to review a few of your product pages.

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