Website launch checklist for service businesses

19 checks for forms, Google, tracking and backups before you announce your new site.

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For service businesses, clinics, studios and agencies: run through this before you announce a new or rebuilt website. Test on a phone first. Your ticks are saved in this browser only.

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BasicsThe domain loads with https and no security warnings, with and without www.Every menu link and button works; there are no broken links or placeholder text.The site looks right on a phone, a tablet and a laptop.A custom 404 page helps people find their way back.

Getting in touchSend a test message through every form and confirm it reaches an inbox someone checks.The phone number is tappable on mobile.The WhatsApp button opens your business number with a useful first message.Your address, service area and hours are correct everywhere.

Found on GoogleEach page has a unique title and meta description.Search Console is set up and the sitemap is submitted.Your Google Business Profile links to the new site and its details match.Old page addresses redirect to their new equivalents.

MeasureAnalytics is installed once and records visits.Form submissions and WhatsApp clicks are tracked as conversions.The privacy policy explains what you track and why.

Look after itAutomatic backups are running, and you know how to restore one.Someone owns updates for WordPress, plugins and the theme (or the platform).Logins are stored safely and shared only with people who need them.You have a short note of how to edit the most common things yourself.

Speed matters too: see how to speed up a small business website. Want help launching? Tell me what you need.

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